Mukesh Ambani-owned Reliance Industries (RIL) further extended the free usage period for Jio services to its existing and new customers till March 31, 2017, pushing the start of Jio’s commercial operations to the next financial year.
“Starting December 4, 2016, every new Jio user will get Jio’s data, voice, video and the full bouquet of Jio applications and content, absolutely free, till March 31, 2017. We are calling this Jio Happy New Year offer. The benefits will be available to all subscribers signing up for Jio services up to March 3, 2017,” said Mukesh Ambani, chairman, Reliance Industries, in a live video address over the firm’s social media channels to its stakeholders.
Ambani further added that all existing customers under the Jio Welcome offer would automatically be signed up for the new offer on January 1, and get extended benefits till March 31, 2017.
The decision to further extend promotional services will push RIL’s accounting for both the depreciation on capital invested in telecom and earnings from this vertical to the next financial year, say analysts. They point out that the larger and adverse impact, however, would be on the incumbents.
Ambani maintained that Jio was not getting adequate points of interconnect (PoIs) from the incumbent operators and termed their behaviour “anti-competitive”. As a result, he said he was unable to deliver on his promise of providing “best customer and service experience” to customers. “We have not received the required support from existing operators. In the last three months, nearly 9 billion calls from Jio customers to the networks of our three largest competitors were blocked.jio
The benefits of Jio’s superior voice technology have been denied to Indian customers due to such anti-competitive behavior of incumbent operators,” Ambani said. He expressed confidence that over the coming weeks, the voice experience would improve due to “imminent availability of sufficient PoIs from other operators”.jio